Do consumers prefer buying insurance online or from a broker?

Despite all the talk about purchasing products on the internet, the vast majority of people continue to prefer buying their insurance from a real person versus online. The internet has emerged as an incredible tool for consumers, but it doesn’t eliminate the preference for the human approach when buying complex products such as insurance.

A recent survey from Accenture, polled 2,500 North American customers and 65% plan to purchase their insurance from a broker or agent in the next year. Even when broken down by age group, 60% of 25 – 34 year olds prefer dealing with a person they can contact by phone or e-mail. Where insurance consumers really stand to gain from the internet is allowing consumers to research their choices before picking up the phone to make a home, auto or travel insurance purchase.

At Alpine Insurance in Alberta, we have committed to the internet by offering more and more content, articles and information through our website than ever before. Although we are embracing the internet as a tool, we continue to build on the foundation of personal service that has made us a success.
With a full staff of insurance professionals and many companies to choose from, Westland is able to meet the top purchasing criteria for consumers as identified by the Accenture survey.

Despite all the technology and varying pricing, consumers decide on where to purchase by the availability of personal service, speed of problem resolution and having products and services to meet their individual needs. With offices in Edmonton, Red Deer, Calgary, Lethbridge and Canmore, the team of insurance professionals at Alpine Insurance in Albertacan assist with purchasing home, auto, umbrella and business insurance today.

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